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Special Report: Medicare market trends you need to know for this AEP

September 24, 2023 – Read time: 6 min

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‡Pharmacy may also contract with other Plan Sponsors. Other pharmacies are available in the Humana network.


**Agents must complete the mandatory social media training from Humana MarketPoint University and comply with Humana’s social media guidelines as well as Centers for Medicare & Medicaid Services Medicare Communication and Marketing Guidelines (MCMG) updated and codified by the Contract Year 2023 Policy and Technical Changes to MA and Part D Final Rule for plan year 2023. ​​


1 Ben Butling, “A (brand) new era of trust: How to rebuild consumer confidence,” GWI, January 19, 2023, last accessed March 7, 2023, blog.gwi.com/trends/consumer-confidence/.


2 “Medicare Shopping and Switching Study: 2023,” Deft Research, January 31, 2023, last accessed June 22, 2023, https://deftresearch.com/medicare-shopping-and-switching-study/.


3 “Medicare Shopping and Switching Study: 2022,” Deft Research, January 31, 2022, last accessed June 22, 2023, https://deftresearch.com/medicare-shopping-and-switching-study/.


4 “A (brand) new era of trust: How to rebuild consumer confidence.”


5 “Medicare Shopping and Switching Study: 2022.”


6 “Medicare Shopping and Switching Study: 2023.”


7 “Medicare Shopping and Switching Study: 2022.”


8 “Medicare Shopping and Switching Study: 2023.”


9 “Medicare Shopping and Switching Study: 2023,” Deft Research, January 31, 2023, last accessed June 15, 2023, https://deftresearch.com/medicare-shopping-and-switching-study/.


10 “Medicare Shopping and Switching Study: 2023.”


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