Consumer priorities NEEDS analysis
Plan conversations made simple
Welcome to Humana’s all-new, online enhanced NEEDS analysis tool.
The background
Humana developed the consumer plan priorities through extensive consumer research, identifying unique needs and preferences. The recommended plans align closely with these needs and should be considered starting points for discussions. Each consumer has unique stories and priorities, so a thorough NEEDS analysis is essential.
An enhanced interactive experience
The consumer priorities NEEDS analysis helps you jump-start conversations. It integrates the standard, required NEEDS analysis questions and includes additional questions to help you recommend the right plan for consumers based on their priorities. It includes confirmation questions to help you double check the suggested plan matches their needs.
Essential reminders
- Respond with empathy and curiosity during sales appointments and conversations
- Keep in mind that answering questions is optional; however if a consumer chooses not to answer, it may affect the accuracy of plan recommendations based on the tool’s design.
Grab your favorite note-taking method, and let’s get to it.
Pro tips
Based on the consumer’s answers, they most likely fit this plan priority:
Let’s confirm we have it right
Try again
Want to start over? Go back to previous steps so you can revisit your discussion and redo their answers.
Pro tip
Listen to your consumer. They may not fit exactly into these consumer plan priorities. Use the plan priorities as a starting point, then help them choose a plan that fits their doctors, pharmacies, premiums, benefits, and healthcare needs.
